Grand air
Graphic concept created from scratch for a relaxation center.
Context
In a fast-paced world, more and more people want to take a break and recharge. The rise of relaxation centers reflects this need. The Grand Air website was designed to help those who feel the need to find a space for relaxation and well-being. It was essential for the site to fully embody this philosophy.
Role
User Research
Competitive Analysis
Storyboard
Concept Creation
Product Design
Tools
Whimsical
Illustrator/Photoshop
Adobe XD
Duration
6 months
Personas
User Needs
- Clear, easy-to-find information
- Detailed descriptions of services
- Being able to trust the structure
Pain Points
- Slow and unresponsive application
- Unclear site
- Lack of professionalism
Synthesis
The analysis of the needs and frustrations of these personas highlights the need to create a clear, reliable website that conveys the values of relaxation and well-being.
User flow
Wireframes
Solution
It was important to take into account the needs and frustrations of the personas when designing the mockups:
- A clear, uncluttered site
- Detailed information organized in subsections
- Customer reviews to reassure customers of the center’s reliability
Graphic Inspirations
Mockups
